Video marketing has taken off in the last few years but using videos in email marketing is still somewhat new. Each day, Americans watch 8,061 years of video content on YouTube and 713 years worth of videos on Facebook.  More and more consumers would prefer to watch a video about a product/service than read about it.

It's been estimated that videos in email marketing campaigns can increase the click-thru rate by as much as three times.

While video emails seem like a great idea, there is one draw back. Some email systems aren't compatible with video playback. However, one way to get around this is to send an animated GIF thumbnail in your email message with a button that looks like a video player. When the reader hits "play", they are redirected to a landing page with the embedded video.


In this Series

Don't miss the rest of this series on email marketing. Follow the links below for the full article.

circle icon envelope at symbol

We play nice on any device

A one stop shop for all your SMTP services

Try MXOutbound today