So you've got a list of email addresses but you want to get a better open and read rate on that email campaign, right?
Below is a list of things to consider to increase your open rate.
- Subject lines matter almost more than what you have inside the email. They should be short (25 to 30 characters), compelling, and focused. Email subject lines should not include spammy words such as "cash", "free", or "urgent", and should never be in ALL CAPS.
- The frequency with which you send emails could have an effect on your open rates as well. (See "Regular Communications" in this series for more information)
- When you send your email campaign matters as well. (See "Sending your email" in this series for more information)
What is an open rate?
Open rate is the percentage of your email address list who opened your email.
In this Series
Don't miss the rest of this series on email marketing. Follow the links below for the full article.
- Introduction
- Your Audience
- The Right Message
- The Law
- Opted in lists
- Opting out
- Address List
- Sending your email
- Avoiding Spam Filters
- Processing bounce backs
- Improving your open rate
- Optimise your email for mobiles
- Using video in your email
- Monitoring the campaign
- Regular communications
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