Video marketing has taken off in the last few years but using videos in email marketing is still somewhat new. Each day, Americans watch 8,061 years of video content on YouTube and 713 years worth of videos on Facebook. More and more consumers would prefer to watch a video about a product/service than read about it.
It's been estimated that videos in email marketing campaigns can increase the click-thru rate by as much as three times.
While video emails seem like a great idea, there is one draw back. Some email systems aren't compatible with video playback. However, one way to get around this is to send an animated GIF thumbnail in your email message with a button that looks like a video player. When the reader hits "play", they are redirected to a landing page with the embedded video.
In this Series
Don't miss the rest of this series on email marketing. Follow the links below for the full article.
- Introduction
- Your Audience
- The Right Message
- The Law
- Opted in lists
- Opting out
- Address List
- Sending your email
- Avoiding Spam Filters
- Processing bounce backs
- Improving your open rate
- Optimise your email for mobiles
- Using video in your email
- Monitoring the campaign
- Regular communications
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