If you're not optimising your email marketing campaigns for mobile users and devices, you are losing out on a large segment of your market.
In 2015 alone 33% off all email opened was done on an iPhone. With 65% of all emails being opened on mobile devices. This number will only continue to grow as people check their email multiple times throughout the day.
To get better open rates on mobile devices you need to ensure your email template is responsive in design. Below is a list of "some" gotcha's and things to avoid when designing your email template
- The email isn't responsive and therefore its too small to read on a mobile device
- The landing page from a call-to-action takes you to a web page that likewise isn't optimised for mobile devices
- Avoid large images if you want the email to load quickly on a mobile device
Top 10 Email Clients in 2015
| Email Client | Percentage of emails opened |
|---|---|
| iPhone | 30% |
| GMail | 15% |
| iPad | 14% |
| Google Android | 13% |
| Apple Mail | 8% |
| Outlook | 6% |
| Yahoo! Mail | 3% |
| Outlook.com | 3% |
| Windows Live Mail | 2% |
| Thunderbird | 1% |
| Others | 5% |
In this Series
Don't miss the rest of this series on email marketing. Follow the links below for the full article.
- Introduction
- Your Audience
- The Right Message
- The Law
- Opted in lists
- Opting out
- Address List
- Sending your email
- Avoiding Spam Filters
- Processing bounce backs
- Improving your open rate
- Optimise your email for mobiles
- Using video in your email
- Monitoring the campaign
- Regular communications
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